Why Should I Use It?
We encourage everyone who wants the town to succeed to use the brand and do their bit to help bring the story to life. The more people who share the story and say what Darlington means to them, the more the word will spread. If we all pull together and consistently use the logo, the bylines, the shield; then people will become familiar with Darlington and what it’s about – and familiarity generally leads to trust.
What Is The Branding About?
The team behind the project recognised that competition for inward investment is tough, and we needed to tell our story in a clear and consistent way. This brand, through assets such as a new logo, bylines, colours and the ingenious ways it can be used, goes about telling the Darlington story in a way that hasn’t been done before.
Why Do I Have To Fill In A Form To Get Access To The Branding?
We ask for some contact details as we’d like to have a feel for who’s using the brand, and we’d like to get in touch with those people to find out how it’s been used, so we can share the different ways that it’s been applied. This is where we can give some publicity – we have a news page on this website, so we’d love to tell everyone about your own bit of ingenuity too!
How Can I Get Help In Using The Branding?
For an overview of how to use the brand please download a copy of the Darlington brand guidelines. However, if you have any specific queries that aren’t covered in the guidelines, please click the ‘get in touch’ button and a member of the team will get back to you.